Aug 07 2016

Introducing the Mazda Interactive Website

Published by at 10:51 am under Mazda News

Mazda Interactive Website

Mazda has some of the most advanced vehicles that you will find on the road today. The team at Mazda also believes that it should integrate the most advanced technology into everything that it does. That commitment helped bring about a recent change for the Mazda brand.

According to a report from Marketing Daily, Mazda recently renovated the Mazda website in order to make it more interactive.

During their research, the team at Mazda discovered that their customers were using mobile devices to shop and research vehicles more than ever. In fact, 60 percent of the website’s traffic came from mobile devices.

Unfortunately, the Mazda website was not built with mobile reach as a priority. Sensing that they needed to change in order to provide the best experience for their customers, the Mazda team redesigned their website to make it even more accessible.

“We developed the new site to combat against the existing hard-coded system that took a significant amount of development work and testing every time we made a change, which made it difficult to quickly turn-around changes to the site,” Eric Watson, director of marketing operations for Mazda North American Operations.

No matter how you are planning to research Mazda vehicles online, the best resource to use is the newly-improved Mazda interactive website!

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