Jun 19 2015

New Mazda Ad Campaign—“Driving Matters”

Published by at 1:45 pm under Mazda 6,Mazda CX-3,Mazda CX-9,Mazda Miata,Mazda3

Mazda has launched a new advertising campaign called “Driving Matters,” which aims to illustrate how every Mazda vehicle embodies that mantra.

Mazda isn’t trying to redefine or rebrand itself with the new campaign. Instead, it wants to solidify and refine the fun-to-drive message it has been communicating for the last 15 years, ever since it first coined the famous “Zoom Zoom” slogan.

“When we go into a focus group, we do a first opening statement. ‘When I say Mazda, what do you think of?’” said Russell Wager, vice president of U.S. marketing at Mazda. “Nine times out of 10 they say ‘Zoom Zoom.’ Then I’ll ask them to explain to me what ‘Zoom Zoom’ means, and I’ll get six or seven different answers. That’s what Driving Matters is supposed to address. It’s supposed to solidify what ‘Zoom Zoom’ means to people.”

The new Mazda ad campaign kicked off with a new—and excellent, we believe at Sierra Mazda—60-second spot called “A Driver’s Life.” It shows a man’s life arc from one sports car to another, narrated by none other than Breaking Bad’s Aaron Paul. Watch it in full below!

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